Design
Built for things people actually use.
Sites, marks and merch, done by the same hand that draws the hardware. Everything here is live, on a building or on someone’s back.
Web
Sites that do a job.
One page where one page is enough. Fast, readable, and built so the owner can leave it alone.
KB Welding
ClientA fabrication shop in Lancaster. One page, built to get the phone to ring.
Hemlock Lab
A product studio run by two robotics engineers. One ships software, the other puts up buildings.
Lucid Break
The front door for a quiet thinking tool. Paper, serif, no noise.
Joel Wells
A personal site. Who is behind all of this, in one scroll.
Squareone Creations
This site. The holding page for everything on the bench.
Brand
Marks that leave the file.
A logo is finished when it holds up on a sign, a mug and a sticker without anyone touching it again.
Marble and Steel Craft Chocolates
ClientA chocolatier's mark: a steel scraper set on marble, the two things the name promises. It had to work on an awning, a mug and a business card without changing.
On the storefront 
On the mugs
Also drawn here
Trailhead Werks
A trail marker, a mountain, a waypoint. It is open to interpretation on purpose, and drawn to survive a laser cutter.
Merch
Worn, stuck on, sewn on.
The Squareone line, printed and shipped through the Trailhead Werks store. Shirts, a hoodie, a patch and a sticker.
Contact
Talk to us.
Partnerships, supply, press, or you build something similar and want to compare notes. One address, read by a person.
If you’re building something similar, or want in on what’s next, this is where that starts.